Shaping the world with words... Find out here about all our current copywriting projects.




"Jacky has a great deal of empathy. Intelligent and a consummate professional, she understood our business extremely quickly. She writes concise, effective online copy. Not only SEO, it is written for the reader, communicates the real messages and is beautiful to read. I would recommend Jacky to all organisations looking for effective copywriting, and her association with The Big Ideas Collective allows her access to great designers too."
Nicola Crossland, Director AMA Ltd

"Without Jacky, we would not stand out from the crowd.”  
Stacey Mcveighty, Co Director CGA

Current memberships:
Institute of Directors
with Big Ideas Collective
Forward Ladies
with Big Ideas Collective
The Business Network



It all fit(t)sJacky Fitt of Words to Fitt


"My professional career began in theatre design, followed by seven years within feature film production and, prior to freelance copywriting, Head of Viewer Services (North) at ITV Plc covering all published material in support of programming across ITV Yorkshire, Granada, Tyne Tees and Border regions. During this time I project managed viewer support systems and wrote the accompanying literature and web content for ITV's 2004 network campaign "Walk For Life" in association with Learn Direct.

Establishing Words To Fitt in 2004, as a freelance copywriter I enjoy collaborating with national creative companies, large organisations, SMEs, sole traders and individual clients.  In 2007 I co founded and became a Director of the Big Ideas Collective, a creative communications consultancy and powerhouse of creative talent with a teeny tiny carbon footprint.  The Big Ideas Collective were recipients of an Honourable Mention in the global Green Dot Awards 2008.

Today, having the pleasure of working with a diverse range of clients and project partners across the UK there's never a dull moment and I love to interpret and promote people's ideas and passions; producing copy that speaks for and about them, a proactive partner in their success."                                                                                                                                                     
More on Jacky: click here Jacky's CGA Client of the Month article, September 2009.

It's a blog's life - read Jacky's blog as part of the team at the Big Ideas Collective

Bird on a wire... check out Jacky's regular Wordyfitt  tweets.

"Love your language."