Copywriter Jacky Fitt established Words To Fitt in 2004.
Jacky’s professional career began in the theatre, followed by 7 years within feature film production and, prior to freelance work, Head of Viewer Services (North) at ITV Plc covering all published material in support of programming across ITV Yorkshire, Granada, Tyne Tees and Border regions. During this time Jacky also project managed viewer support systems and wrote the accompanying literature and web content for ITV's 2004 network campaign "Walk For Life" in association with Learn Direct.
As a freelance copywriter Jacky enjoys collaborating with national creative companies, large organizations, SMEs, sole traders and individual clients. More recently Jacky also co founded and is a director of the Big Ideas Collective, a unique virtual creative communications and design consultancy. A powerhouse of creative talent with a teeny tiny carbon footprint, the Big Ideas Collective were recipients of an Honourable Mention in the international Green Dot Awards 2008.
Working with designers, broadcasters, historians, chefs, academics, entrepreneurs, teachers, naturalists and a diverse range of business men and women makes for a great day in the office, as Jacky explains:
"I love to interpret and promote people's ideas and passions; getting to know clients and producing copy that speaks for and about them; being a partner in achieving their goals."
More on Jacky: click here for Jacky's CGA Client of the Month article, September 2009.