Take a look at your literature, how long have you been sending out the same material? Could it benefit from a re think?
Times and markets change and to sell yourself to your full potential your copy should be working with and for you: projecting your passion, knowledge and service.
Often the first point of contact for new customers and handed on by loyal referrers, you need to offer a consistent message and tone across all your brochures, newsletters and leaflets.
Put your strengths into words: be clear, concise and informative. Base your literature not on what you know but on what your customers want to know.