Direct marketing is a very effective way to market products and services but to make the most of your investment
you need to get the message right.

Are you looking for an online survey tool to find out what your customers are thinking?

Google Docs offer a great FREE online survey tool.  Find out more at Google.co.uk

Another good free tool is Survey Monkey, offering 10 questions and accompanying analytics for free.

Direct marketing

Who you target and the result you want are dependent on a clear image,
relevant message and call to action.

Engage - Inform - Invite

A lot of pointless waffle interests no one. Abrupt and inappropriate text won't work either, so it's really worth spending some time understanding your target group and speaking to them in a way they'll understand and respond to.

Get people reaching for the phone, not the recycling and don't let your mail shot be the one in the bin.