Direct marketing
Who you target and the result you want are dependant on a
clear image, relevant message and call to action.
Engage
Inform
Invite
A lot of pointless waffle interests no one. Abrupt and inappropriate text won't work either so it's really worth spending some time understanding your target group and speaking to them in a way they'll understand and respond to.
Get people reaching for the phone, not the recycling... Don't let your mail shot be the one in the bin.
