What makes a good press release?
As
information is your
focus you need to ensure that you have a real newsworthy item and, where possible, an "angle" that will make the piece relevant to a current event or issue.
Press releases
So...
Have you got a good headline/title - will it get attention, whilst giving a clear idea of content?
Is your first paragraph going to do its job? Engaging and informing the reader so they'll want to find out more?
Don’t fall into the trap of using clichés or industry jargon and
have you remembered all the relevant contact details? Oh, and don't go over 250 words...
Writing a good press release takes a little time, skill and flair so it pays to get some expert advice.
Getting your press release right will help the news editors do their job and offer you the greatest benefits.
